Article Logistics management as a strategic pillar for the success of major sporting events

Logistics Management as a Strategic Pillar for the Success of Major Sporting Events

Abstract

This study analyses the role of logistics management as a strategic pillar in the success of major sporting events amid their growing organizational and economic complexity. A descriptive–analytical approach is adopted to examine the dimensions of logistics management and its impact on operational efficiency and event quality. The findings show that the success of major sporting events depends largely on the efficient management of key logistics components, including transportation, storage, procurement, and crowd management, as well as effective coordination among stakeholders. The results also highlight the role of modern technologies, such as artificial intelligence, tracking systems, and data analytics, in improving logistics performance and supporting decision-making. In addition, the study identifies several challenges facing logistics management, including time constraints, regulatory complexity, security requirements, and environmental sustainability. These challenges require flexible and innovative management strategies. The study concludes that integrating sports logistics components within a comprehensive framework is essential for organizational success in major sporting events. It also emphasizes the importance of investing in infrastructure, technology, and human resources to ensure sustainability and maximize economic returns.